What Information About Me Is Collected and Stored?
We collect two basic types of information from you: (1) personally identifiable information (“PII”) and (2) non-personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name and contact information (e.g., email address, postal address, telephone number). Non-PII includes information that does not personally identify you. Non-PII includes, among other things, information about your use of the Sites, such as your IP address, device identifiers, general location information, and demographic data.
Personally Identifiable Information
As a general matter, you can browse the Sites without submitting your PII to us. However, there are a number of circumstances in which you may supply us with your PII. The following lists the most common ways in which we may collect your PII:
· Registering for an account or creating a profile;
· Requesting customer service or other assistance;
· Signing up to receive e-mail offers, newsletters or alerts;
· Participating in surveys, panels, or market research;
· Participating in special events, contests or sweepstakes;
· Making purchases on the Sites;
· Participating on social media accounts involving Luke’s Lobster;
· Submitting a resume and job application; and
· Any other place on the Sites where you knowingly volunteer information.
Collection of Personally Identifiable Information from Social Media Sites
When you interact with any Luke’s Lobster page or account on a social media platform, we may collect the PII that you make available to us on that page, including your account ID or username. If you choose to log in to your Luke’s Lobster account with or through a social networking service, Luke’s Lobster and that service may share certain information about you and your activities. With your permission, we also may share information about your activities, including what you view on the Sites, with that social network’s users.
Non-Personally Identifiable Information
As stated above, we also collect non-PII when users interact with the Sites. Non-PII does not personally identify you. Generally, we collect and store the following categories of non-PII:
· Demographic data such as age, gender, and five-digit ZIP code;
· Device information about the device used to access the Sites;
· Usage information including pages viewed on the Sites;
· “Traffic data” including dates and times the Sites are accessed and the referring website addresses; and
· Aggregate data regarding use of the Sites.
Collection of Your Location Information
You may send us information which may disclose the general location of your device at the time you access the Sites. Advertisements and certain content may be directed to you as a result of the collection of this data. In addition, in some cases the Sites can deliver content based on your specific location if you choose to enable that feature.
Collection of Information from Other Sources
We also may collect information about you that we may receive from other sources or from our offline interactions with you to, among other things, enable us to verify, update information contained in our records and to better customize the Sites for you.
We may also use web beacons or other technologies. A web beacon (also known as “action tags,” “tracer tags,” or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission. We may also use locally stored objects to store data about your use of our Sites. Locally stored objects are a feature that permits websites to store data on your computer but not in a cookie.
Some content or applications on the Sites are served by unaffiliated third parties. We do not control these third parties’ tracking technologies or how they may be used.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your personally and non-personally identifiable information in order to:
· Provide requested products and services;
· Communicate with users about their account or transactions;
· Send users information about features and enhancements on the Sites;
· Communicate with users about changes to company policies;
· Personalize content and advertising;
· Send newsletters, offers, and promotions;
· Administer loyalty programs;
· Administer contests, sweepstakes, promotions, and surveys;
· Optimize and improve our products, services, and operations;
· Detect, investigate, and prevent activities that may violate our policies or be illegal; and
· Perform statistical, demographic, and marketing analyses of users and purchasing patterns.
Who Do We Provide Your Information To?
We may disclose your PII collected on the Sites to our agents, affiliates, partners, and other third parties as described below.
We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to: hosting, content syndication, content management, technical integration, marketing, analytics, customer service, and fraud protection.
These entities may have access to PII if needed to perform their functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of that PII. They are restricted from using, selling, or distributing this data in any way other than to provide the requested services to the Sites.
Business Partners and Other Third Parties
We may engage in activities that include sharing your personally identifying information with business partners, co-marketers, and other third parties who provide products and services that we think you may be interested in, as well as other unaffiliated third parties.
Law Enforcement, Legal Process, and Emergency Situations
We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users; or (c) act to protect the personal safety of us, users of the Sites or the public.
Use of Non-Personally Identifiable Information
We may disclose your non-PII in any other manner that we deem appropriate. Among other things, we may disclose non-PII to third parties to help us determine how people use parts of the Sites and how we can improve our Sites. We may also disclose non-PII to our service providers and other third parties about how our users collectively use the Sites.
What Steps Are Taken to Keep Personally Identifiable Information Secure?
We are concerned about ensuring the security of your PII and take certain security measures to help protect such information. Our security procedures mean that we may occasionally request proof of identity before we disclose your PII to you. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
You need to help protect the privacy of your own information. You must take precautions to protect the security of any PII that you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized interception of your PII. You are responsible for the security of your information when using unencrypted, public or otherwise unsecured networks.
The Sites are not intended for children under 13 years of age. Unless otherwise disclosed during collection and with parent or guardian consent, Luke’s Lobster does not knowingly collect PII from children under 13 years of age. If you are under 13 years of age, do not provide PII to Luke’s Lobster. If you believe that company has been provided with the PII of a child under the age of 13 without parental consent, please notify us immediately at firstname.lastname@example.org.
Contests, Sweepstakes, Games, and Promotions
Notice to Non-US Users
If you access these Sites or use our services outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing and storage of your personal information in, the United States and other countries. The laws in the United States regarding personal information may be different than the laws of your state or country.
You may always opt-out of receiving future e-mail marketing messages and e-mail newsletters from Luke’s Lobster. We provide you with the opportunity to opt-out of receiving communications from us by following the opt-out mechanism included in each email and/or contacting us at email@example.com.
Accessing and Correcting Your Information
If you have an account with Luke’s Lobster or the Sites, you may review, change, or delete your information by logging into your account and editing your profile. Please be advised that we may not be able to delete your PII without also deleting your user account. You will not be permitted to examine the PII of any other person or entity and may be required to provide us with PII to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete PII if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
Your California Privacy Rights
California law permits users who are California residents to request certain information regarding Luke’s Lobster’s disclosure of their PII to third parties for their direct marketing purposes. To make such a request, please send an e-mail to firstname.lastname@example.org specifying that you seek your “California Customer Choice Notice.” Please allow thirty days for a response.