PRIVACY POLICY

Luke's Lobster Privacy Policy

Effective: 05/19/2016

Luke’s Lobster Holding LLC (“Luke’s Lobster,” “we,” “us,” “our”) is committed to letting you know how we will collect and use your personally identifiable information. This Privacy Policy is applicable to all of Luke’s Lobster websites, applications or online services that link to this Privacy Policy (the “Sites”). We have established this Privacy Policy to let you know the kinds of information we may gather, why we gather your information, what we use your information for, when we might disclose your information, and how you can manage your information.

This Privacy Policy does not apply to information that you may submit to us offline, or to third-party websites and mobile applications that may be linked to on the Sites. We are not responsible for the actions and privacy policies of these third-party websites and applications.

By visiting our Sites, you are accepting the practices described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Sites. We reserve the right to modify the terms of this Privacy Policy from time to time without notice. Your continued use of our Sites following the posting of changes will mean you accept those changes.


If you have any questions about this Privacy Policy, you should contact us by email at help@lukeslobster.com.

What Information About Me Is Collected and Stored?
We collect two basic types of information from you: (1) personally identifiable information (“PII”) and (2) non-personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name and contact information (e.g., email address, postal address, telephone number). Non-PII includes information that does not personally identify you. Non-PII includes, among other things, information about your use of the Sites, such as your IP address, device identifiers, general location information, and demographic data.


Personally Identifiable Information
As a general matter, you can browse the Sites without submitting your PII to us. However, there are a number of circumstances in which you may supply us with your PII. The following lists the most common ways in which we may collect your PII:
· Registering for an account or creating a profile;
· Requesting customer service or other assistance;
· Signing up to receive e-mail offers, newsletters or alerts;
· Participating in surveys, panels, or market research;
· Participating in special events, contests or sweepstakes;
· Making purchases on the Sites;
· Participating on social media accounts involving Luke’s Lobster;
· Submitting a resume and job application; and
· Any other place on the Sites where you knowingly volunteer information.


Collection of Personally Identifiable Information from Social Media Sites
When you interact with any Luke’s Lobster page or account on a social media platform, we may collect the PII that you make available to us on that page, including your account ID or username. If you choose to log in to your Luke’s Lobster account with or through a social networking service, Luke’s Lobster and that service may share certain information about you and your activities. With your permission, we also may share information about your activities, including what you view on the Sites, with that social network’s users.


Non-Personally Identifiable Information
As stated above, we also collect non-PII when users interact with the Sites. Non-PII does not personally identify you. Generally, we collect and store the following categories of non-PII:
· Demographic data such as age, gender, and five-digit ZIP code;
· Device information about the device used to access the Sites;
· Usage information including pages viewed on the Sites;
· “Traffic data” including dates and times the Sites are accessed and the referring website addresses; and
· Aggregate data regarding use of the Sites.


Collection of Your Location Information
You may send us information which may disclose the general location of your device at the time you access the Sites. Advertisements and certain content may be directed to you as a result of the collection of this data. In addition, in some cases the Sites can deliver content based on your specific location if you choose to enable that feature.


Collection of Information from Other Sources

We also may collect information about you that we may receive from other sources or from our offline interactions with you to, among other things, enable us to verify, update information contained in our records and to better customize the Sites for you.


Use of Cookies, Web Beacons and Other Technologies
Like many websites, we may use “cookies,” which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Sites and exposure to our online advertisements.

We may also use cookies to monitor traffic, improve the Sites, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Sites may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.

We may also use web beacons or other technologies. A web beacon (also known as “action tags,” “tracer tags,” or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission. We may also use locally stored objects to store data about your use of our Sites. Locally stored objects are a feature that permits websites to store data on your computer but not in a cookie.

Some content or applications on the Sites are served by unaffiliated third parties. We do not control these third parties’ tracking technologies or how they may be used.

These Sites may use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies or other tracking technologies to help us analyze how users interact with and use the Sites, compile reports on the Sites’ activity, and provide other services related to the Sites’ activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a return visitor, and any referring website. The Sites do not use Google Analytics to gather any Personal Information. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. You may opt out of tracking of analytics data by Google Analytics by clicking here.

Your browser or device may include “Do Not Track” functionality. Luke’s Lobster’s information collection and disclosure practices, and the choices that we provide to customers, will continue to operate as described in this Privacy Policy, whether or not a Do Not Track signal is received.


How Do We Use Your Information?

We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your personally and non-personally identifiable information in order to:

· Provide requested products and services;
· Communicate with users about their account or transactions;
· Send users information about features and enhancements on the Sites;
· Communicate with users about changes to company policies;
· Personalize content and advertising;
· Send newsletters, offers, and promotions;
· Administer loyalty programs;
· Administer contests, sweepstakes, promotions, and surveys;
· Optimize and improve our products, services, and operations;
· Detect, investigate, and prevent activities that may violate our policies or be illegal; and
· Perform statistical, demographic, and marketing analyses of users and purchasing patterns.

Who Do We Provide Your Information To?
We may disclose your PII collected on the Sites to our agents, affiliates, partners, and other third parties as described below.


Third-Party Agents
We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to: hosting, content syndication, content management, technical integration, marketing, analytics, customer service, and fraud protection.
These entities may have access to PII if needed to perform their functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of that PII. They are restricted from using, selling, or distributing this data in any way other than to provide the requested services to the Sites.

Business Partners and Other Third Parties
We may engage in activities that include sharing your personally identifying information with business partners, co-marketers, and other third parties who provide products and services that we think you may be interested in, as well as other unaffiliated third parties.

Assignment
We may change our ownership or corporate organization while providing the Sites. We may also sell certain assets associated with the Sites. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged. Under such circumstances, we would request the acquiring party to follow the practices described in this Privacy Policy. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Privacy Policy.

Law Enforcement, Legal Process, and Emergency Situations
We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users; or (c) act to protect the personal safety of us, users of the Sites or the public.

Use of Non-Personally Identifiable Information
We may disclose your non-PII in any other manner that we deem appropriate. Among other things, we may disclose non-PII to third parties to help us determine how people use parts of the Sites and how we can improve our Sites. We may also disclose non-PII to our service providers and other third parties about how our users collectively use the Sites.

What Steps Are Taken to Keep Personally Identifiable Information Secure?
We are concerned about ensuring the security of your PII and take certain security measures to help protect such information. Our security procedures mean that we may occasionally request proof of identity before we disclose your PII to you. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.

You need to help protect the privacy of your own information. You must take precautions to protect the security of any PII that you transmit over any public or untrusted network by using encryption and other techniques to prevent unauthorized interception of your PII. You are responsible for the security of your information when using unencrypted, public or otherwise unsecured networks.

Children’s Information
The Sites are not intended for children under 13 years of age. Unless otherwise disclosed during collection and with parent or guardian consent, Luke’s Lobster does not knowingly collect PII from children under 13 years of age. If you are under 13 years of age, do not provide PII to Luke’s Lobster. If you believe that company has been provided with the PII of a child under the age of 13 without parental consent, please notify us immediately at help@lukeslobster.com.


Contests, Sweepstakes, Games, and Promotions
When we run a contest, sweepstake or game relating to our Sites, it will be accompanied by a set of rules. The rules for each contest, sweepstakes or game will specify how the information gathered from you for entry will be used and disclosed if it is different than as described in this Privacy Policy. In conjunction with your entry in such contest or sweepstakes, PII will be collected if you voluntarily submit it.

Governing Law
These Sites are published in the United States. Our Sites are located and directed to individuals located in United States and our policies are directed at compliance with those laws. If you are uncertain whether this Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your PII to Luke’s Lobster.

Notice to Non-US Users
If you access these Sites or use our services outside of the United States, you understand and consent to the transfer of your personal information to, and the collection, processing and storage of your personal information in, the United States and other countries. The laws in the United States regarding personal information may be different than the laws of your state or country.

Opting-Out
You may always opt-out of receiving future e-mail marketing messages and e-mail newsletters from Luke’s Lobster. We provide you with the opportunity to opt-out of receiving communications from us by following the opt-out mechanism included in each email and/or contacting us at help@lukeslobster.com.

Accessing and Correcting Your Information
If you have an account with Luke’s Lobster or the Sites, you may review, change, or delete your information by logging into your account and editing your profile. Please be advised that we may not be able to delete your PII without also deleting your user account. You will not be permitted to examine the PII of any other person or entity and may be required to provide us with PII to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete PII if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.

Your California Privacy Rights
California law permits users who are California residents to request certain information regarding Luke’s Lobster’s disclosure of their PII to third parties for their direct marketing purposes. To make such a request, please send an e-mail to help@lukeslobster.com specifying that you seek your “California Customer Choice Notice.” Please allow thirty days for a response.